PERFUME MARKETING & BRANDING 101

Day 1: Introduction to the Perfume Industry

• Overview of the global perfume market.

• History of perfume and its cultural significance.

• Key players in the industry: niche vs. mainstream brands.

• Home Production VS Third-party production.

• Trends in the perfume industry.

Day 2: Workshop: Basics of Fragrance Composition

• Understanding fragrance pyramids: top, middle, and base notes.

• Introduction to basic fragrance families: floral, oriental, woody, fresh, etc.

• The process of perfume creation: from concept to bottle.

• Activity: basic perfumery workshop hands-on

Day 3: Marketing Fundamentals

• Targeting, Positioning, Segmentation.

• Understanding consumer preferences and buying behaviors.

• SWOT & Marketing mix (4Ps).

• Distribution channels: Brick and Mortar VS Digital Presence.

• Pricing: Cost Breakdown, Budgeting, Revenue and Margin.

• Legal policies (BPOM, HKI, etc).

Day 4: Branding Fundamentals

• Introduction to branding: concepts and imaging

• Brand identity: creating a unique brand voice and visual identity.

• Differentiating a perfume brand in a crowded market.

• Design elements: bottle design, labeling, and packaging materials.

• Case Studies & Emotional branding: the role of storytelling in perfume branding.

Day 5: Final Presentation: Brand Creation & Course Wrap-Up

• Students work in groups or individually to create a perfume brand.

• Develop a comprehensive branding and marketing strategy.

• Course recap & feedback.

Monday to Sunday
5 days
By appointment

IDR 8.599.000

PAYMENT METHOD:

• Bank Transfer

• Credit Card

• Credit Card Installment

Discover how to start your own perfume brand and what to consider before taking the plunge.

Our Perfumery Marketing & Branding 101 Class is designed to guide you through the essential steps and key factors to consider, helping you build a strong foundation for your brand and set you on the path to becoming a successful perfumepreneur.